A New Revolution!

The personal computer is so ubiquitous that it is easy to forget that it is barely 25 years old. By comparison the Industrial Revolution started 250 years ago and initiated developments which are still ongoing. Society and each individual’s place in it have been radically transformed by the resulting extension of our physical capabilities.

Yet it is the brain not the muscle that is the source of our power, so the personal computer has the potential to transform society and the individual even more fundamentally than the Industrial Revolution has. Personal computers and specifically the custom made software have already transformed big business and industry. Many specialist organisations are engaged in re-evaluating their requirements and needs in order to provide new solutions. However, at present, the small business and home personal computer is being used mainly for e-mailing, surfing the internet, word processing and playing games. This only represents an infinitesimal use of its full potential and capability.

The Enabling Power of Software

Present limits on the use of the computer in small business and the home have been imposed and are becoming entrenched by the lack of accessibility to a wide range of software dedicated to this market. Retailers, presently, are geared to serving those limited uses. Reliance on physical product constrains them to offer only “popular” or commodity items: as it is not profitable for them to hold any titles that are not sure to sell in high volumes immediately. What is more, this failure to offer sophisticated software dedicated to the small office and home consumer retards the development of such software and stunts the growth of the enormous latent demand that there is for it.

Indeed, this availability is crucial if the personal computer is to realise its full promise and transform society and its individuals. Sophisticated software must be offered in a service orientated retail environment where sales staff are freed from the boredom and physical duties associated with handling commodity products and merely passing them across the counter. They should, instead, be able to concentrate on expert service. In stores using the SoftWide® system, customers are served by staff stimulated by the challenges of the wide range of products on offer.

The SoftWide® Ideology

The SoftWide® solution cuts the vicious circle imposed by pre-manufactured physical product whilst still delivering a physical product immediately and on the spot. Setting up virtuous circles, SoftWide® technology gives the consumer a service oriented environment in which advice and recommendations are available on the most comprehensive range of utilities, reference, educational and any other types of software, including games! And all this takes place extremely profitably for retailer and publisher, thereby financing and further facilitating development of new and improved software.

Empowering the Software Generation™

Generations are growing up as familiar with the computer as their parents were with the fountain pen. They are hungry for new challenges and desirous to experiment with elaborate and sophisticated software. Tribeka’s mission, is to make the software market expand to its utmost potential through retail outlets dedicated to always having maximum diversity of choice and presenting all the right software for these generations and indeed for everyone – time and again.