New Revolution!
The PC, CD and DVD are so ubiquitous that it is easy to forget that they are all less than 25 years old. By comparison the Industrial Revolution started 250 years ago and initiated developments which are still ongoing. Society and each individual’s place in it have been radically transformed by the resulting extension of our physical capabilities.

The SoftWide^® platform Ideology
The SoftWide^® platform cuts the vicious circle imposed by pre-manufactured physical product whilst still delivering a physical product immediately and on the spot. Setting up virtuous circles, the SoftWide^® platform gives the consumer a service oriented environment in which advice and recommendations are available. And all this takes place extremely profitably for retailer and publisher, thereby financing and further facilitating development of new and improved product.

Empowering the Digital Generation™
Tribeka’s mission is to make the software and entertainment market expand to its utmost potential through retail outlets dedicated to always having maximum diversity of choice and presenting all the right product for these generations and indeed for everyone – time and again.