CEO Daniel Doll-Steinberg had a successful career in investment banking in London and New York before founding Tribeka. Daniel also advises the UK Government and European Commission on Innovation and SME policy and is a regular speaker on innovation and the values of Intellectual Property (IP) and IP protection.

COO Stephen Precious is a highly regarded retail director bringing over 20 years of hands on retail experience, managing and delivering growth for retailers nationwide. Previously at Silverscreen, Phones 4u, Tiny Computers and Byte Computer Superstores.

Alicia Bernard our CFO is a recognised and published author on corporate management and finance.

Peter Freuchen, Director of Technical and Operations, has over 20 years experience in IT. Retailer experience includes Argos, Mothercare and MFI Furniture Group.

Faz Suleman, Senior Vice President Worldwide Retail & Content, is a senior retail executive previously with Carphone Warehouse, Phones 4u and the DSGi Group.