The benefits of the SoftWide^® platform

• Retail Differentiation in a huge market: Worldwide market already $50bn
• Publisher: Less risk, no forecasting, increased range in store
• Retailer: No logistics, no stock, no shrink, less space, higher margins
• Shopper: Wide range, availability
• Everyone: Environmentally friendly, more sales lead to better product

The traditional methods for purchasing software have been retail shops, mail order or the internet – all of these methods have advantages and disadvantages. Compare these sources with the SoftWide^® platform.

	Retail	Online	SoftWide®
manufacturing
logistics/shrink
stock financing
cost of channel
full range	-
speed to market	-
visual merchandising
marketing/awareness
packaging
brand/price protection
impulse purchase
shopper service	-