NexusEngage this weekend launched the new Tribeka gaming platform in their latest customer engagement wall at West Quay.
SmileBright has now campaigned using Tribeka’s Sales Increase and Brand Awareness Solution in its latest Watford Store for the month of March 2016.
The fully interactive solution which leads customers through a fun and educational question and answer journey offered them an incentive to play and learn with the chance to win, delivering a compelling reason to play.
During the campaign SmileBright saw month on month increases in sales and conversion with a:
24% Increase on overall sales
57% increase converting customers from In House treatments to the In House Plus treatment
Maria Kalli, SmileBright’s Regional Manager, said “our customers loved the interaction and felt the tangible incentive, that they could use themselves or pass onto a friend. The solution really educated them and led to a significant increase in sales and customer satisfaction. The fully interactive solution, with tailored questions, acted as an additional sales person which improved our customer engagement.”
Tribeka was pleased to be asked to make a presentation at this year’s MESA Europe’s Content Supply Chain Seminar yesterday
Stephen Precious, Tribeka COO, talked to leading entertainment industry figures about “Meeting the Content Distribution Needs of the Traditional Retailer”. He explained high street retailers are starting to adapt their business approach to remain active in entertainment content distribution. As demand patterns and consumption habits continue to evolve and content owners increasingly focus their attention on alternative routes to revenue generation, radical measures are needed. Retailers are engaging customers in new ways in order to maintain a foothold in the entertainment business.
MESA also asked Tribeka to demonstrate their solutions for bringing digital content into physical retail stores and to their customers accounting for almost 80% market share of entertainment product sales.
On 7 December, Carrefour launched its International Store of the Future in Mons, Belgium. Carrefour is using Tribeka’s upgraded SoftWide system as an integral part of its Entertainment proposition and the system now a full range of Entertainment products both physically and digitally.
Building on Carrefour’s very successful delivery of software through SoftWide to its major Belgian hypermarkets for the last 5 years, Carrefour customers are now able to select from a range of games, music, TV content and movies titles that is expected to grow over time. This installation also seamlessly integrates Tribeka’s digital card technology, which offers 1,000’s of cards and can manufacture 100’s of cards an hour in as little as 20 seconds each.
Carrefour has included Tribeka’s technology in its short CAP2020 International publicity video showing how important this initiative is to them.
We are very pleased to announce the installation of our latest manufacture on demand system with Supplytech, who are based in Lille in France.
Supplytech's distribution centre will have capabilities to produce music, movies, software and games on a variety of media including disc, gift cards and greeting cards.
This exciting partnership reinforces Tribeka's position as being the leader in On Demand technology.
NexusEngage - Simon Ellison on Sky News Swipe technology show: Swipe: How Retailers Are Using Tech To Improve The Shopping Experience
Tribeka’s cards system make available many 1,000’s of cards and manufacture 100’s of cards an hour in as little as 20 seconds each. The technology in Carrefour hypermarkets is already enabled for software, games, music, movie and TV content. The revolutionary technology does away with the need for POSA, distribution and in-store logistics, as well as the obstacle of adding SKUs to already overcapacity ePOS systems.
Carrefour now offers PC software and games, with console games, music and movies coming soon.